Recently, we’ve been exploring the role of General Agents and addressing some of the common misconceptions that people often have about them. There’s no question that working with a General Agent (GA) can be extremely beneficial for insurance brokers. However, not all GAs are created equal.

There are different types of arrangements out there and not every organization that represents itself as a GA meets the necessary criteria. When looking for a GA to work with, it’s important to look for a “true” GA.  

Did you know that a General Agent helps brokers make more money and doesn't cost a penny to the broker? Even after 30 years in the business, we sometimes get confused looks when we tell people that we’re a General Agent. As it turns out, not everyone fully understands the wide range of services provided by General Agents or the value that they bring to insurance brokers. For brokers who don’t currently work with one, there are often misconceptions about why General Agents exist, how they operate and how they get paid. Well, we’d like to take a minute to clear up any confusion.